The concept of cultural tourism has taken on a new dimension with the emergence of the network of “Borghi della lettura” – Villages of Reading, born in 2015 and now extended to over 70 villages in 18 Italian regions. This network aims not only to promote local cultural heritage but also to combat social degradation through a virtuous economic stimulus. The emphasis is on the historical and aesthetic identity of the territory, creating a positive image return for citizens and attractions for visitors.
The objectives of the network include the protection of cultural heritage, the cultural growth of the local population, the creation of tourist flows motivated by interest in material and immaterial heritage, and finally the enhancement of the village through distinctive urban furnishings. Each village has a reference person who organizes various activities involving local actors, with particular attention to schools and cultural associations.
A fundamental aspect is the adoption of a writer by each village, creating a continuous bond between the local community and the author through meetings, seminars, and readings. Membership in the network has brought improvements in accessibility and enjoyment of artistic and cultural heritage, stimulating the development of local economies and the growth of cultural demand.
Architectural Innovations and Urban Regeneration
The regeneration of urban spaces of the Villages of Reading through art, culture, and creativity has led to new architectures that transform historic centers. Examples include squares, terraces, and reading belvederes, which offer spaces for cultural events and breathtaking views of the surrounding area.
These new urban forms reflect the decommissioning and abandonment of places that were once vital to the local economy but are now transformed into creative and cultural spaces. These initiatives have emerged in villages such as Fornelli and Sant’Agata di Puglia, where reading squares have been created, and in Macchiagodena and Monte San Biagio, where terraces and reading belvederes have been built.
Literary and Cultural Tourism
The Villages of Reading attract not only passionate readers but also those who appreciate culture and history. Literary tourism, in particular, is becoming increasingly popular, with visitors following literary itineraries and participating in cultural events related to reading.
Through cultural tours, the Villages of Reading offer museums, libraries, castles, and historic palaces, as well as events such as the White Night of the Villages of Reading, which attracts thousands of visitors every year.
Mondoborgo Vacanze: Innovations in Hospitality
To meet the needs of tourists interested in the Villages of Reading, MondoborgoVacanze has emerged, an organization that offers a wide range of accommodation options, including historic residences, B&Bs, and scattered hotels.
For example, in Biccari, in Puglia, it is possible to stay in a “bubble room” that offers a panoramic view of Lake Pescara, ideal for reading a book under the stars. These innovative solutions integrate perfectly with the cultural experience offered by the Villages of Reading.
The Experience of Sant’Agata di Puglia
A significant example is the experience of the Cultural Circle Kelvin 310 in Sant’Agata di Puglia. This circle has contributed to the creation of the Bibliocabina and the PiazzettadellaLettura dedicated to the local writer Gino Marchitelli. Thanks to the creativity of the local community, Sant’Agata di Puglia has become a lively Village of Reading, promoting cultural events and stimulating community participation.
In conclusion, the Villages of Reading represent an innovative form of cultural tourism that not only promotes Italian artistic and cultural heritage but also contributes to urban regeneration and the economic growth of local communities.
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